The end of the year is fast upon us so I just wanted to take a moment and thank all of my past, present and future clients for their business.
Truth be told, it has been a very long time since I wrote my last newsletter. I guess I need to start practicing what I preach :)
I'm happy to report though that there will be some big things happening in 2018 which I'll discuss a bit more below.
This will be the last newsletter that we send in this format but look for us next year in our new blog style format that will be sent via email. I hope you have a great Christmas and a Happy New Year!

All Geared Up for Real Estate Machine! 
The services you've come to love are about to get much better!

We started our real estate agent newsletter service way back in 2003 but things have changed so much since then so we're revamping things!

For starters, we're switching our name and branding over from Real Estate Word to Real Estate Machine as our new service will have several different components that come together to work like a well-oiled machine.

There will be a new, fully-customizable website service that will come with regular blog updates. These blog updates will then be used to not only populate the new newsletter format but they will also be used as posts on your social media pages.

Up until now, we've been creating our newsletter articles from scratch and sharing pre-existing content on social media feeds but with blogs, it will look more like you the agent are the ones who have written the content and it will all be featured on your website which is where you want them to end up.

The website will also be vert dynamic so that it will respond to certain queues that the visitor enters. For instance, if they're a first time home buyer, they will be directed to a page that offers information that they would find useful as opposed to a standard thank you type page.

We will also be offering a service where we manage Facebook and Google ad campaigns to help drive targeted traffic to your website which will integrate with a CRM to help automate your follow-up efforts.

Everything will work seamlessly together, like a Real Estate Machine! We plan to start slowly rolling out this service to our existing clients in the new year. Don't worry though, the current newsletter service won't be going anywhere anytime soon.

How to Give Facebook a Personal Touch 
One of the best Facebook strategies requires the least amount of effort.

Facebook can be overwhelming at times so here’s a short and sweet piece of advice that’s easy to follow -- just be yourself!

It’s important to consistently add posts to your page so that people will see that you’re active on social media which is why a posting service is essential but you should also add your own posts that reflect your personality.

Make it a goal to share your own posts at least twice a week. Examples of natural posts include pictures of your family, a restaurant that you love to go to, videos of local events you’ve attended and other things you support in your community such as charity events.

Sharing your life and your passions is key to growing your business as real estate is a all about developing personal relationships. People want to connect with a real person, not just a business page full of content.

Your ultimate goal should be to position yourself as the local expert in your community. The key to achieving this is to be authentic by injecting some humour now and again but mostly, just relax and have fun!

What Do You Have to Say? 
That's all for now -- thanks so much for reading!

I'll have more for you next month but in the meantime, check out some of our past issues for ideas on how you can take your real estate business to the next level!

If you're not already a client, visit to see how our monthly newsletter and/or social media services can help you increase your sales!

If you have any comments or questions about our articles or if you have any suggestions for future topics, please let me know. I'd love to hear from you -- your feedback really means a lot to me!

"The difficult can be done immediately.
The impossible takes a little longer."

- George Santayana -

If you ever have any questions about any of our services, please call me on my direct line at 1-800-709-3847 or to receive regular updates, join us on Facebook!
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