Adding local content to your monthly eNewsletter is critical if you want to engage your readers. Our first article discusses why adding local events to your newsletter should be a priority.
We also offer a few great inspiration quotes about courage -- a critical entrepreneurial value!
Thanks for checking out this month's newsletter. Please let me know if you have any questions or comments -- I'd love to hear from you!
|Turbocharge Your Newsletter with Local Events |
|Adding a few upcoming local events to your newsletter will make a huge difference to your reputation and to your business!|
Here's why just a few lines detailing a festival, special event or attraction in your community will make such a difference:
- It Speaks to Them - People love to hear about fun, community events so they’ll genuinely look forward to your newsletter each month.
- Forward Thinking - Your readers are more likely to forward your newsletter to friends and family which gives you a shot at their business!
- Branding - Your community spirit will help strengthen your personal connection to your subscribers and you'll be perceived as a trusted local expert.
- Bigger List - Your subscriber list, which should be your most prized possession, will grow! This should be your number one goal as the larger your list, the larger your client pool.
Each month I look forward to receiving my city councillor's newsletter because it contains details on various local events. It’s my main source of information for family attractions and I often forward it to others in my community.
It’s usually the small things you do that make a huge difference to your business. This will build it, guaranteed! Get in touch with me for more tips on how to build your subscriber list and increase your readership. If you're not currently using a newsletter, to keep in touch with your clients, check out www.RealEstateWord.com.
|Inspirational Point |
|Let’s talk courage – it takes courage to do many things in life but you definitely need a good dose to be an entrepreneur.|
Remember, "courage is not the absence of fear, but rather the judgement that something else is more important than fear." Ambrose Redmoon
When you’re doing anything in your business that scares you a little, you have to move beyond that fear and just do it, whether it's going after FSBO's or getting your feet wet with social marketing.
I recently came across a powerful quote in a book about kids' self defence which stated "If you face your opponent and doubt yourself, you're already outnumbered." Dan Millman
Although this wasn’t a business book it could easily be applied to any competitive part of your business because it's key to have faith in your own abilities before you can expect anyone else to. As the old adage goes, “Feel the fear and do it anyway!”.
|What Do You Have to Say? |
|That's all for now -- thanks so much for reading. I'll have more for you next month but in the meantime, check out some of our past issues for ideas on how you can take your real estate business to the next level!|
If you're not already a newsletter client, check out our website at www.RealEstateWord.com to see how our monthly newsletters can help you increase your sales!
If you have any comments or questions about our articles or if you have any suggestions for future topics, please let me know. I'd love to hear from you -- your feedback really means a lot to me!