It’s hard to be sure exactly what do do when it comes to marketing.  Electronic newsletters and social media are essential but it’s also important to get out into the community and talk to people!  Our first article talks about the importance of going “old school”.

I’m also very excited to announce that we’re looking for a few agents to take part in our exclusive Facebook advertising campaign service.  If you’re wanting to generate a steady stream of leads, this is exactly what you’ve been waiting for!

Thanks for taking the time to check out our newsletter this month.  I hope you find ideas that motivate, educate and inspire you to enjoy continued success and if you have a minute, please drop me a quick line – I’d love to hear from you!


Old School Community Spirit! 
Agents need to mix things up in order to compete in today’s market.

It can be overwhelming trying to figure out where to put your marketing dollars these days. You should embrace social media and electronic newsletters but it’s also important to use some of the “old-school” marketing techniques.

Access to information has obviously been a game changer for real estate agents which is why it’s more important than ever to constantly keep in touch with your past, present and future clients but you should also focus on “going local”.

Knowing your local market is critical to your success. Make it your goal to get really familiar with your local market and focus on specific areas in your community so you can offer superior service and unsurpassed knowledge to your clients. That’s what’s going to set you apart from other agents!

Despite the advent of the Internet, real estate is still a relationship business and even though social media has changed the nature of relationships, it’s still critical to get out there in person for some good old fashioned face-to-face contact!

Sponsoring a local kids’ soccer team for example is a great way to get your name out there while also helping a great cause. Volunteering on a local community committee is another great way to help others while meeting potential clients.

Adding local market stats and community events to your website, newsletter and social media pages will help show that you’re the go-to local expert who loves where you work and live but it’s important to employ a multi-pronged approach. Don’t forget to get out there and show your community spirit!

The Trick to Generating Leads on Facebook 
Advertising on Facebook can be extremely profitable, if you know how.

For the last little while, I’ve been busy mastering the art of Facebook advertising and let me tell you, it wasn’t easy. That’s actually a huge understatement!

Facebook can be an extremely cost effective lead generating machine! It’s basically like a faucet that you’re able to turn on and off at will but if you don’t know what you’re doing, it can be a complete waste of time and money.

If done properly however, you can be the proud owner of a Facebook page that boasts thousands of targeted Likes and generates dozens of highly qualified buyer and seller leads each month.

I’m ready to hit the ground running with this new skill and I’m looking for a few agents to join me! If you’d like to supercharge your presence on Facebook, please get in touch with me right away to reserve your spot!

What Do You Have to Say? 
That's all for now -- thanks so much for reading!

I'll have more for you next month but in the meantime, check out some of our past issues for ideas on how you can take your real estate business to the next level!

If you're not already a client, check out our website at to see how our monthly newsletter and/or social media services can help you increase your sales!

If you have any comments or questions about our articles or if you have any suggestions for future topics, please let me know. I'd love to hear from you -- your feedback really means a lot to me!

"The difficult can be done immediately.
The impossible takes a little longer."

- George Santayana -

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