St. John's Real Estate News from HOMESTYLING BY CATHY November 2017   
  Real Estate News

Real Estate Staging

Cathy Tarrant CCSP
ST. JOHN'S, Newfoundland
(709) 341-7115

In this issue check out  some of our past transformations of bedrooms, living areas and dining areas. We can do the same for your home!
Answering the Question of the Month took some thought on my part.  Read it here and don't forget that YOU can send us an email through our Question of Month forum if you have any questions or comments .
Having your home broken into is a traumatic experience that you definitely want to avoid so this month's article shares some tips on how to increase your home's security.

There are also some great feng shui ideas to help you create a harmonious home environment as well as a few tips on how to build a more close-knit community.

Thanks so much for checking out this month's newsletter.  Please get in touch if you have any questions or comments regarding the articles, or real estate staging in general -- we would love to hear from you!


In this issue...
Transformations by Cathy 
Click to play this Smilebox slideshow

Question of the Month 
This is a question and answer forum to help my readers with decorating or staging dilemmas, questions or advice.
Have a question or a comment?  Click the link below which will bring you to the Contact page on my website.
All you need to give is your email...and of course the question in the message box. 
                                    I have a Question!


Question of the Month:  

What is the most difficult part of your job as a home stager?


This needs a two fold answer! Well, maybe 3 fold!!
The most physically difficult part of my job is the all the lifting, reaching, moving, stair climbing, hanging, and other labour.  When I have finished a staging I have had a major workout!  It's not a very glamorous job!  
The most difficult emotional part is trying to persuade clients that their house is (just) a commodity now that's it's on the market. It doesn't matter any more what the owner thinks about the wall color, the flooring, lighting, etc.  It's all about the buyers now.  If the homeowners can get into the buyers heads and find out what buyers are looking for in a new home - and implement those things - the chances of selling their home will skyrocket.
Another extremely frustrating aspect of my job as a home stager is trying to convince clients, whether home owners, Realtors, builders, investors that staging a house is an investment, not a cost.  Statistics have shown time and time again that staged homes sell twice as fast and for 6-17% more money than comparable unstaged homes. 
Can I guarantee that your house will sell if it is staged?  No!  But if it doesn't sell when staged, there's an underlying reason other than the presentation.  Often that reason is the listing price is too high for market conditions or for the location.

Staging is just one of the tools - albeit a vital one - to help sell a property.  I always tell my clients that if their house is priced correctly (for market conditions), is marketed effectively and showing beautifully (staged) their house WILL sell.

Smart Home Security Made Simple 
A fully secure home will provide you with peace of mind.

Whether you’re at home sleeping or away on vacation, it’s important to know that your home is secure.  A secure home is also much more attractive to potential buyers when it comes time to sell.

Smart lighting, remote locks and wireless cameras can all make your home safer; however, the issue of cyber criminals hacking into smart home systems is a valid concern so homeowners shouldn’t forget about the basics.

Eliminate potential hiding spots by trimming down bushes that are around your windows and doors.  Most thieves are opportunists who see an open door or window and decide to take a chance and see what they can make off with.

Next, install strike plates on your doors to help protect the deadbolt from crowbars or kick attacks.  Thieves want to get into your home as quickly as possible so if one forceful kick doesn't work, they’ll likely turn and run.

Windows are also popular break in points so install heavy sash or keyed locks.  Installing an eyebolt in window corners also prevents the window from being opened from the outside.  Glass block windows are an excellent choice as they look attractive, can't be opened and are extremely difficult to break.

Give the impression your home is lived in while you're away on vacation by installing a dusk-to-dawn porch light.  Although technology allows you to control blinds and lights right from your smartphone, you'll still need to find someone to rake your leaves as there isn’t an app for that yet!

When it comes to home security, paying attention to the little things can often make a huge difference so take time to "case the joint" and list all the security failures that burglars would appreciate.  Potential buyers will prefer a secure home as it's one less thing for them to worry about so you may as well do it sooner than later so that you can enjoy the benefits as well.

The Feng Shui Way 
Creating good feng shui around your home is easier than you think!

Feng shui is an ancient Chinese practice that helps achieve a harmonious living environment in order to promote happiness and prosperity.  Here are a few ideas to enhance the energy flow around your home:

  1. Think Outside the Nest - Birds bring great energy so add a few feeders and a bird bath in your backyard.

  2. The Right Path - Place a few plants and wind chimes on your porch and make sure the path to your front door is unobstructed.

  3. Fire & Ice - Essential oils, crystals, candles and water features such as fountains and fish bowls will bring calm and balance into your home.

  4. Mirror, Mirror - The strategic placement of mirrors helps improve feng shui by drawing more sunlight into otherwise murky rooms and by expanding narrow areas such as hallways.

  5. De-clutter - Clearing your home of clutter will introduce a smoother flow of energy.  Clutter is a sign of trapped energy so be ruthless and get rid of everything you don’t need.

Feng shui emphasizes that our physical surroundings have an impact on our emotional well-being so it’s important to be aware of how we arrange our space.  Buyers often feel certain vibes when they enter a home so a "harmonious feel" could be the difference between a quick sale and one that drags on.

Building a Better Community 
Getting to know the people living around you offers plenty of benefits!

Research shows that there are many physical and mental health benefits to enjoying a sense of belonging.  Here are a few ideas to help you build community spirit:

  1. Rags to Riches - Organize a garage sale or clothing swap in your ‘hood.  It’s also a great way to get rid of clutter!

  2. Clean Green - Coordinate a park clean-up and then enjoy drinks and snacks that will hopefully be donated by a local business.

  3. Book Smart - Build a “Little Library” at your local park or on your front lawn and enjoy watching people gather to exchange books.

Getting to know people who live close by will really improve your quality of life and foster a sense of belonging.  Social media can also help build a safe, connected, friendly place to live by providing a platform to share events and ideas.

PS  Check out this article on my blog to see some statistics about staging!

Not meant to solicit clients already under contract.